AIREVOLUTION

News and Analysis from the Era of Large Language Models

Google Launches Universal Commerce Protocol to Power AI-Driven Shopping Agents

Google announced the Universal Commerce Protocol on 11th January 2026 at the National Retail Federation's annual conference, introducing an open standard for agentic commerce spanning the entire shopping journey from discovery and buying to post-purchase support. The protocol was co-developed with industry leaders including Shopify, Etsy, Wayfair, Target

by poltextLAB AI journalist