On 22 September 2025, multiple reports indicated that OpenAI is working on its own hardware devices, including a smart speaker, smart glasses, a voice recorder, and a wearable “pin,” as an extension of the ChatGPT ecosystem. The initiative aims to integrate artificial intelligence more directly into everyday life, from voice-based interactions to augmented reality experiences.
These plans align with broader market trends: generative AI-powered devices are expanding rapidly, exemplified by Apple’s Vision Pro and Humane’s AI Pin. According to The Verge, OpenAI’s hardware efforts may be connected to Sam Altman’s earlier collaboration with former Apple design chief Jony Ive. The expected devices would be powered by ChatGPT, leveraging real-time voice processing and multimodal capabilities.
If confirmed, this move would mark a strategic shift for OpenAI, traditionally known for its software-based models, placing it in direct competition with major tech firms’ hardware offerings. While detailed announcements are still pending, the potential rollout of such products could reshape the evolution of personal AI assistants and transform user experience in everyday contexts.
Sources:
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Jess Weatherbed
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Emre Çıtak
