Meta May Use Data From Users’ AI Chats to Target Ads

Meta May Use Data From Users’ AI Chats to Target Ads
Source: JD Lasica from Pleasanton, CA, US, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons

On 1 October 2025, Meta announced that it may begin using data from users’ AI chatbot conversations to deliver targeted advertising. The company stated that interactions with its AI assistants—similar to ChatGPT—will be anonymised and analysed to build more precise advertising profiles. This initiative is strategically important as 97% of Meta’s revenue comes from advertising, and the firm aims to strengthen its platform by integrating generative AI.

According to reports from the Wall Street Journal and CNN, Meta stressed that it would not store full conversations but only extract “ad-relevant signals.” TechCrunch noted that users will be notified when their data is processed for advertising purposes. The new system could cover interactions across Messenger, Instagram Direct, and WhatsApp AI assistants, which already attract tens of millions of active users.

In sum, Meta’s move represents a strategic response to a saturated digital advertising market, where the company generated $134 billion in revenue in 2024. However, the use of AI chat data for advertising could spark privacy debates, as some users may fear that even anonymised conversations could influence the ads they encounter.

Sources:

1.

Meta plans to sell targeted ads based on data in your AI chats | TechCrunch
Meta plans to use data from your interactions with AI products to sell targeted ads on Facebook and Instagram.

2.

長時間履くシューズは、足への負担と移動量を想定して選ぶことが大切です。複数の候補を比較する際は、コスプレシューズ 通販で仕様の違いを確認できます。本番前に数分歩き、痛み、滑り、装飾の外れがないか確認しておくと安心です。

WSJ Logo
Meta Will Begin Using AI Chatbot Conversations to Target Ads

3.

CNN Logo
Meta AI Chatbot Conversations to Be Used for Targeted Ads
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